How Important Are Customer Reviews?

Whenever I make a purchase from eBay, I always read through the seller’s “Feedback” before committing to buy.   I need to know if this seller is slow to ship, regularly does a terrible job in describing his product, or is a flat-out thief.   My purchase of that item is going to be heavily-weighted based on what I read.    Frankly, the feedback may determine if I even bid on that product,  or move onto the next guy’s listing.     I’ll even pay MORE money for the same product with an eBay seller whose feedback is stellar.   Ever done that?

When I visit Amazon or Zappos (oooh, my favorite!), I always look at the product reviews.   Does this item run small?    Color not quite as pictured?   Knobs have a tendency to break off within days of the purchase?    Again, my decision to buy that item is going to be heavily-weighted by others’ experience.   I have so much more confidence going into the purchase if by reading others reviews,  maybe I can predict the outcome to some degree.

The same should be true of your real estate agent!   This person is going to be super-instrumental in assisting you with one of the largest commitments of your life!    Whether you’re in investor buying a small  condo, a first-time buyer falling in love with your first home,  or making a multi-million dollar purchase of property, land or even commercial space, you want and need to know if your real estate agent is worthy of your business!!

Google your agent!  Does this person have an internet presence?    Are they unknown?     What do others have to say about their service?    Remember that nothing and no one is ever perfect (how many shades of orange can there BE in a handbag??), but hearing what others have to say BEFORE jumping in surely gives you the confidence you’re making the right choice. 

We LOVE your reviews – keep ’em coming!